Daily Briefing: October 31

The stat, the quote and the read you need to start your day right.

Stat

In recent years, Halloween has become more than just a holiday for kids to gorge themselves on candy. Nowadays, home improvement stores see it as an opportunity to get people in the door with outdoor decorations becoming increasingly popular. This year, Home Depot offered 861 different holiday-themed products, up from 418 last year according CNBC. Lowe's didn't fall too far behind debuting their own 12-foot mummy to compete with Home Depot's skeleton; however, their total product assortment only increased by ~20%.

Quote

“We wish only the best for each other as we pursue whatever new chapters in our lives that are yet to be written.”

After 13 years of marriage, football star Tom Brady and supermodel Gisele Bündchen have called it quits. The now-ex couple was one of the world’s most enviable pairs—Brady has seven Super Bowl rings while Bündchen reportedly raked in more cash than any other model globally in 2016.

Read

How Hershey sweetened its share price by going salty. (Wall Street Journal)

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