A new study by GroupM and iSpot.tv discovered that brands are wasting more than $1 billion a year on advertising expenditure because their commercials play on streaming services while TVs are off. Because viewers don't always exit or pause the streaming app before turning off their TV, the program (and advertisements) may continue to run in the background. The percentage of ads shown to no one through streaming-connected TVs is estimated at 17%.
“In the context of the current global outbreak, continued reference to, and nomenclature of this virus being African is not only inaccurate but is also discriminatory and stigmatizing.”
According to The Washington Post, scientists from around the world wrote a letter urging officials to alter the name of monkeypox owing to racism concerns, and authorities are taking notice. Monkeypox, which has infected nearly 1,300 individuals during the current epidemic, isn't known to have come from monkeys in the first place.
Diet Coke probably isn’t a cognitive performance enhancer. (Dynomight)