The Numbers: February 7

Wealthy Buyers Are Not Deterred

The Stat

Chanel has increased the cost of its Classic Flap bag by $3,000 since 2019, from $5,200 to $8,200. Despite the fact that the entire luxury market has been hiking prices during the pandemic, it appears that wealthy buyers are not deterred. “We’ve seen absolutely no consumer resistance to any of the price increases that we have taken, and there will be more,”  the CEO of Versace owner Capri, John Idol, said recently.

The Quote

“You come with a smile on your face, and you leave with a bigger smile on your face.” – Andy Johnson, founder of Love Cloud

For $995, Cloud 9 provides a unique experience that includes a 45-minute Mile High Club Flight for two people.

Love Cloud is a company, that provides the unique experience of taking you and your partner on a private, 45-minute Mile High Club Flight for $995. Yes, it’s precisely what it sounds like. It comes complete with a twin mattress, pillows, and a pilot who wears noise-canceling headphones.

The Read

The actual names of Bored Ape Yacht Club’s pseudonymous founders. (BuzzFeed News)

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